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GROOVE ADAPTIVE
THE PROBLEM
Based on primary and secondary consumer research, the main objective of this design line is to create durable and comfortable adaptable garments that have on-trend and stylish silhouettes, colors, and prints for children 6-13.
CONCEPT BOARD
GRAMICCI
WILDKIND
UNSPLASH
GRAMICCI
KLADSCAP
T HE ANIMALS
OBSERVATORY
"DAZED AND CONFUSED"
BEANO TO BUNTY
FLICKR
SOCIETY6
WGSN
TECHNICAL DESIGNS
Click individual sketch's for more!!
PRODUCT LAUNCH
Packaging
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Button / Zipper Hook
Groovy Pins Included!
Marketing Mix
This tool allows users to easily manipulate and close buttons.
As demonstrated to the left, the tool enters the buttonhole and wraps around the button. The user can then pull the button through the buttonhole to seal. The tool can also be used to manipulate zipper hooks, allowing the user to open and close zipper openings.
5"
Groove Adaptive has always been about being accessible, yet fashionable. Our consumer not only wants to look good but be comfortable and secure as well.
Product
Groove Adaptive Products were designed to allow kids to easily manipulate, dress, and move, the garments in every important aspect. Garments also allow children's guardians to secure them in the garment, not allowing them to take it off, a very important aspect for our consumer as-well.
Price Range: $40 - $85
Our price range remains consistent and competitive with competitors. However, differences in quality, functionality, and overall look are clear. Groove Adaptive's consumer knows how rare fashionable accessible clothing is. This line is exactly what they have been looking for, with more adaptive features than most garments on market, and a unique and stylish look, our consumer gets every bang for their buck.
Place
For now, every garment has a size range from small to extra-large. With limited sizes and products, Groove Adaptive could prove successful as an online retailer. However, as an adaptive brand, in the future, it could be wise to have a brick and mortar. This would allow for more consumer feedback and interaction, an important aspect when designing fully accessible clothing. Having a physical retailer could also allow for fit sessions to create custom fitting garments for the consumer.
Promotion
While conducting user research, we used local connections to get in contact with the consumer directly. The same should go for promotion. Groove Adaptive will use connections with Respite Care Inc. and Special Olympics Colorado to spread the word about our accessible and stylish products.
*Included With Garment*
Evaluation Plan
Our plan is to use the strong networking chain Groove Adaptive has developed in order to start crowdfunding. Our belief is that the extreme need for fashionable and accessible clothing from our consumers will lead to strong support even before production. Funding will be able to cover distribution and production leading to a seamless and easy online retailer.
In addition to funding the project, crowdfunding puts us directly in contact with our specific consumer. A dedicated customer willing to commit to our products before it is made will help Groove develop a customer base and financial stability.
Most importantly, this direct contact with our consumers will give us insight into their point of view. Groove Adaptive is all about being comfortable and functional, and the best judge of that is the wearer. a crowdfunding system developed a certain rapport between business and consumer, but it is one that pushes Groove further in the world of accessible clothing.
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